Digital Marketing / Promoting / Online Marketing are amongst the most used terms of this marketplace today. However, it is sadly just a several jargon for most of your companion who hear it and then use it to convey their thoughts. What exactly is digital marketing and what part of it essential for today’s business customer? We’re here to break it down for you in the simplest words possible.
Online Marketing in fact marketing of your merchandise onto digital platforms so as to contain onto your loyal consumers as well as increase your reach to new potential target audience immediately.
That is the software. That is what Online marketing is definitely. There are some further questions demand attention to solve your confusion; such as:
Is digital marketing the same as social media advertising?
The answer is yes. Digital / Internet marketing can be a wider concept compared with what social media marketing in the sense that, all promoting platforms are available digitally i.e. via the internet. However, there are other platforms that are categorized as digital marketing except social media traffic generation.
What are the concepts and platforms of digital advertising?
The search engines that we use to search our queries and requirements are in themselves a humongous platform for online marketing. This concept is called “Search Engine Marketing” or Search engine marketing.
Search Engine Marketing is marketing of one’s product on motors like google such as Google and Bing by Yahoo. This platform is of utmost importance for companies that are into a B2B industry.
Another concept that comes under the wing of digital marketing is “Search Engine Optimization” or Small business seo. Search Engine Optimization is a associated with developing your website’s content in a way that allows the search engine’s algorithm to crawl and test your website efficiently. It is a way to get higher rankings in the search results inside the search engine; helping us to possess a better hand at SEM.
SEO is a principal necessity of any and every site owner as it assists stand out on the list of sea of websites we see in these modern times.
Social Media Marketing is a concept that comprises of campaigns designed to market your product or service on social media platforms such as Facebook, Twitter, YouTube, LinkedIn, etc. SMM is a useful gizmo when it in order to products that possess a B2C segment.
There is a straightforward concept called Re-marketing in Internet marketing which enables us to reach in order to the potential consumer base multiple cycles. It can be seen as following on from the consumer on various platforms, websites and showing your personalized ad copy these people so as preserve reminding them about their visit to price of running.
This also enables us to concentrate on another factor called Consumer Lifetime Value wherein we can increase our reach to existing customers and improve our ROI from these consumers through various practices such as Email Marketing, Re-marketing, Paid Ad campaigns, RSS Feeds . . ..
However, for a great digital / Promoting experience, a campaign needs to be developed using all of the above mentioned platforms.
Power Marketing Group Consultants Sydney – Strategy Social Internet & Content
304 George St, Sydney NSW 2000, Australia
+61 422 967 771